Build customer loyalty, close more business and achieve a better ROI with an integrated customer management process.
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Topics: Integrated Business Software, customer relationship management, Customer Satisfaction
In a recent article by Harvard Business Review titled: Stop Trying to Delight Your Customers; we found some interesting theories in regards to what is actually necessary when it comes to a customer management process. The authors examined situations in which customers either return or banish companies and came to the following conclusion:
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Topics: Customer Satisfaction
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