Business Automation and Software Blog

The Difference Between CRM Strategy and Tactics—And Why You Need Both

Posted by Robert Baran on Wed, Apr 01, 2020 @ 11:00 AM

When referencing CRM—or, customer relationship management—most people will likely think of a software solution that enables them to track customers along their journey from prospect to purchase and maintain up-to-date contact information. But treating CRM as only a software solution misses a vital point. CRM is the tool by which you acquire, retain, and create loyal customers.

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Topics: CRM Strategy